Software · Automation · Content
Creative Lab 1 is a solutions studio. We go into a company, find the thing that's quietly costing it (a manual process, a broken handoff, a channel nobody's feeding), and we build the software, the automation and the content that fixes it. Not a deck about it. The actual thing, running in production.
What we do
Most agencies stop at the deliverable. We started building software because our own clients kept needing something that didn't exist yet, so now that's half of what we do.
The tool that doesn't exist yet. We design it, build it, ship it, and keep it running: real deployments, real users, not prototypes.
The work that shouldn't need a person. If it happens on a schedule, follows a rule, or gets forgotten, we automate it and let it run.
Fifteen years of it, in broadcast and online. Shows, short-form and commercials, produced end to end and now wired into the systems that publish them.
Selected work
Every one of these started as somebody's problem and ended as software, a system, or a show that runs on its own.
A social publishing platform we built for ourselves because nothing on the market did what we needed, then turned into a product. Drop in one video, it writes the captions, schedules it, and posts it to Instagram, TikTok and YouTube on its own.
Four branches, twelve agents, 20+ carriers and a half-Spanish-speaking customer base held together by one bilingual site that routes every enquiry to the right desk by call, text or chat.
A Detroit maker of 3D-printed Arab heritage gifts, renting her customers from a marketplace. We gave her a storefront of her own: bilingual English and Arabic, organised by heritage instead of product category.
An Arabic interview show, and the production system that runs it. We produce the episodes and built the dashboard that tracks every deliverable from shoot to posted.
The fifteen years underneath all of it: commercials, documentaries, trailers, promos, TV segments and shorts, for broadcasters and brands across the Middle East and the US. It's why the systems we build actually understand production.
How we work
We don't sell retainers for meetings. Four steps, and you own everything at the end of them.
We sit inside the business and watch how the work actually happens, not how the org chart says it does.
The spreadsheet three people maintain. The approval that takes four days. The channel nobody has time to feed.
Software, automation, content: whatever the answer turns out to be. In weeks, not quarters, and in front of you the whole way.
We keep it alive: monitoring, fixes, new features as you grow. Or we hand you the keys. Your call.
The team
The people you meet are the people who do the work. There is no junior layer to hand things down to, which is the point.
Founder & Creative Director
Founded Creative Lab 1. Close to two decades in international multimedia, including a run as Creative Director at MBC, one of the largest broadcasters in the Arab world, where his motion graphics and VFX work drew clients worldwide. Now works at both ends of the studio: the creative direction, and the IT and automation systems behind it.
Managing Director
Runs the company day to day and sits across every project: production, automation and the platforms the studio runs on. Drove Creative Lab 1's move into building software, from the internal operations platform through to OneLab, the publishing product. Owns how the work reaches an audience once it is made.
Head of Production
Runs the production side of the studio: commercials, branded films and the podcast. Nine years inside American network newsrooms, with more than 100 segments and TV episodes produced and two consecutive Golden Globes covered. Owns a shoot end to end: crew, schedule, the day itself.
IT & Development
Ten-plus years in IT and development. Writes code and keeps the infrastructure standing, from the broadcast side through to the servers and platforms the studio's software runs on, plus e-marketing and SEO across every channel the work goes out on.
Follow the studio
We post the work as it happens: the builds, the shoots, the things that go wrong and the things that ship. If you want to see how we actually work before you hire us, that's the fastest way.
Media production · Graphics · Branding · Websites · Social
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