SA
Saif Alshareef
Founder & Creative Director
Founded Creative Lab 1. Close to two decades in international multimedia, including a run as Creative Director at MBC, one of the largest broadcasters in the Arab world, where his motion graphics and VFX work drew clients worldwide. Now works at both ends of the studio: the creative direction, and the IT and automation systems behind it.
MS
Mo Shareef
Managing Director
Runs the company day to day and sits across every project: production, automation and the platforms the studio runs on. Drove Creative Lab 1's move into building software, from the internal operations platform through to OneLab, the publishing product. Owns how the work reaches an audience once it is made.
MA
Miami Abdulal
Head of Production
Runs the production side of the studio: commercials, branded films and the podcast. Nine years inside American network newsrooms, with more than 100 segments and TV episodes produced and two consecutive Golden Globes covered. Owns a shoot end to end: crew, schedule, the day itself.
AA
Ahmed Alla
IT & Development
Ten-plus years in IT and development. Writes code and keeps the infrastructure standing, from the broadcast side through to the servers and platforms the studio's software runs on, plus e-marketing and SEO across every channel the work goes out on.