Production · Software
Unboxing with Walaa Blasi
An Arabic-language interview show, produced end to end and then handed a system of its own. We make the episodes, and we built the dashboard that tracks every single deliverable from shoot day to posted.
Where it lives
The show,
in the wild
The system exists to serve this. Every clip below started as a deliverable in the dashboard with a scheduled post time. Consistency is the hard part of a show, not the shooting, and that's the part we automated.
A long-form Arabic interview series, cut down into short-form for Instagram and YouTube Shorts, with every clip subtitled in both Arabic and English so it travels across the whole diaspora audience, not just one half of it.
That's ten episodes, thirty videos and seventy-six posts of output from a small team. The only way that cadence holds is if the tracking and the posting run themselves.
unboxingwithwalaablasi
Unboxing with Walaa Blasi | بالعربي
Podcast
Hosted by @walaa_blasi
Unboxing stories that shape our lives.
Watch our episodes 👇🔻
Instagram profile · August 2026
The channel. Hover to scroll, or open it for real ↗
The problem
A show isn't one deliverable, it's dozens. Every episode fans out into a full cut, a trailer, a run of clips, a carousel, a newsletter and a thread, each with its own edit, its own approval and its own post time. Across a season that's hundreds of moving pieces.
Spreadsheets don't survive that. Things get finished but never posted, or posted twice, or nobody can answer the only question that matters: what's actually left before this episode is done?
What we built
- Episodes that know their own deliverables Each episode expands into its full set (episode, trailer, clips, carousel, newsletter, thread) with a subtask checklist under every one, so "in progress" means something specific.
- A posting schedule that fills itself in Set the drop date and one click lays out the whole plan on a cadence: trailer ahead of launch, full episode and newsletter on the day, clips spaced out after. Items flip to "posted" on their own once the time passes.
- Owners, all the way down An episode has a lead, and any individual deliverable can be reassigned. Everything assigned to you, with its unfinished subtasks, shows up in your own to-do list.
- A calendar view for the whole slate List and month grid, filtered by scheduled, posted or archived, so a season is one screen instead of six documents.
- Folded into the wider studio system It started as a standalone app for the show and became a module inside our production platform: same data, same team, one place.
Producing the show and building the tool that runs it are the same job here. That's the part most people can't do.
Where it landed
The show is the reason OneLab exists. Once every clip had a scheduled post time sitting in a database, publishing it automatically was the obvious next move, which is exactly how our best work tends to start.